Erik Lautier

Fashion & Lifestyle

Bebe Partners with Qubit to Drive Sales with a Personal Touch

IMAGES Business of Fashion - July 16, 2014

Women's fashion retail giant bebe has appointed Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalisation program designed to increase conversion rates. Bebe retains a strong physical store presence in...

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