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Myntra targets 10-15 pc sales from Omnichannel brands

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the Omnichannel brands i.e. the brands which have presence both online and offline. Online firms are fast embracing the Omnichannel strategy in...

Myntra wins master distribution rights for Esprit in India

Myntra, India’s largest platform for fashion and lifestyle has been granted the master distribution and management rights for famed international casual fashion brand – Esprit. This association makes Myntra the first e-commerce player globally, to manage the omnichannel strategy...

Myntra adds International casual fashion brand Esprit on its platform

Online fashion portal Myntra, has forged an exclusive online partnership with famed international casual fashion brand - Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest...

Lifestyle brand Esprit opens boutique in Pune

Esprit, a lifestyle brand, has opened its first “Esprit Time and Jewel” stand-alone boutique store in Pune at Pacific Mall. Spread over 150 sq.ft., the store retails Esprit Timewear, Edc by Esprit, Esprit Collection, and Esprit Jewels. The Esprit Collection...

WOW! The element of [pleasant] surprises

There is a compelling argument for retail theatrics. At a time when the four Ps of marketing – Product, Price, Placement and Promotion – seem inadequate in influencing an increasing demanding customer, retailers need to constantly create differentiation to...

Tesco to experiment in Czech Republic with new-look department store

British-based international grocery and general merchandising retail chain Tesco will open a department store under a new fascia in European country Czech Republic. Slated to open by the end of this month, the store will open in Liberec and...

Esprit to expand in 21 cities with 100 stores by 2011

Madura Garments promoted global high-end brand ‘Esprit’, a retailer in multiple product categories, has announced opening of around 100 stores across 21 Indian cities over the next three years, up from its current nine-city presence. Speaking to media on the...

Esprit to expand ops

With an investment of about Rs 60 crore, Esprit, the premium fashion brand marketed by Madura Garments, plans to add around 25 outlets to its present network of 34 by the end of this year. “The company touched breakeven point...

EDC from Esprit makes India debut in the capital

EDC, one of the most admired brands for youth, is all set to indulge 14-22-year-old men and women, as the brand has opened its first store at Select CityWalk, Saket, New Delhi The brand EDC, under the umbrella of Esprit,...

Malabar Gold plans Rs 500-crore expansion

Malabar Gold, the flagship division of Malabar Group of Companies, is planning to invest Rs 500 crore in next two years to expand its operations in India and the Gulf countries. Malabar Gold brand ambassador and film actor Hema...
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The Luxottica report card for 2022

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