eteenz

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films like Frozen, Minnions, etc., and cartoons like Chhota Bheem and Mickey Mouse rule the category....

Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general public. This category of licensing encompasses properties springing primarily from feature films, television shows, video...

The kidswear segment is one of the fastest growing segments in the Indian apparel market. The market was worth Rs 59,520 crore in 2015 and accounted for 20 per cent of the total apparel market of the country. It...