experiential retail

Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying power Amit Srivastava Millennials may have dominated the global population over the past few years,...

In 2023, retail in India is expected to grow better than all other key markets globally with Omnichannel becoming the norm for the retailers. Concepts like these will enable millions of small retailers to participate in digital commerce By Sandeep...

The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the brick-mortar counterparts. The good thing is that after the initial debacle, we continued to show...

Retail is a core component of mixed-use development as it attracts people and adds value to commercial and residential areas. Locations that focus on how people spend their free time and consider the customer experience in a holistic way...