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Ferrero

5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Kellogg reaches agreement to sell Keebler cookies and related businesses to Ferrero

Kellogg company announced that it has reached a definitive agreement to sell selected cookies, fruit and fruit-flavored snacks, pie crusts, and ice cream cones businesses to the Ferrero Group and its related companies, a global confectionery group. The cash transaction...

Ferrero aims Rs 2,000 crore investment, to double distribution network

Italian confectionery major Ferrero will invest another Rs 500 crore to take its total investment to Rs 2,000 crore in India, as part of plans to expand its production facility and distribution network, said a top company official. "India is...

Ferrero joins Sedex to improve supply chain transparency

Ferrero and Sedex has announced partnership to drive improvements in global supply chain. Ferrero will use Sedex’s global platform and industry leading tools and resources to gain further visibility of its global supply chain and engage with its suppliers to...

Nutella opens first restaurant in Chicago

Ferrero, the Italian brand that invented and manufactures the chocolate-hazelnut spread, opened its first all-Nutella cafe on May 31. The cafe is located in the city's Millennium Park Plaza. The cafe serves a mix of sweet and savory items centered...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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