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5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

5 successful brands that spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

Italian confectionery major Ferrero to acquire Eat Natural

Italy-based global confectionery major Ferrero Group has announced that it will acquire Eat Natural, the maker of high-quality cereal bars, toasted muesli and granola. The value of the deal has not been disclosed, according to a report by news agency...

Ferrero expands portfolio with the launch of Ferrero Rocher Moments

Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturer of chocolate and confectionery products, announced the launch of ‘Ferrero Rocher Moments’ – an affordable premium gifting brand inspired by Ferrero Rocher. This product innovation is...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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