Fila India

With the multi-year partnership, Bieber will collaborate with Fila to design signature sportswear collections and its first drop will be released in fall/winter 2024 Bengaluru: South Korean athleisure brand Fila has tapped American model and entrepreneur Hailey Bieber as its...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand Fila Bengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...

When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily nutrition charts – it was highly anticipated by fitness freaks all over India. Shilpa’s fitness...

Fila India, owned by Cravatex Brands Limited, the Indian arm of the $150 million Batra Group, is adopting an aggressive expansion strategy in India. 2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer...