Fila

2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer preference towards sports inspired athleisure clothing. A key player in the Indian market, Italian sports and fashion brand FILA has planned...

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Fila has had a long and colourful history! Right from its humble beginnings in Biella, Italy over a hundred years ago to the colossal stand that it enjoys today in a country like India, Fila has endured as a...

The Italian sports-fashion brand Fila has announced its first ever Heritage collaboration with indie streetwear brand Norblack Norwhite which are now available in its stores. FILA India's partnership with Norblack Norwhite pays homage to a heritage of textiles from Italy and to the age-old...

After the success of Fila India’s flagship heritage store in Mumbai, Fila has just launched its new heritage store in Pune. Sneaking its way into the affluent neighborhood of Viman Nagar at the bustling Phoenix Market City mall Pune, the...

Fila launched its flagship heritage store in Mumbai at Fort last month. As part of the brand’s retail expansion plan for the current financial year, they have now opened doors to their second heritage store in Mumbai at Inorbit...

The Italian sports-fashion brand FILA has recently opened doors to their first heritage flagship store in Mumbai. Sneaking its way into SoBo’s social and shopping district of Kala Ghoda, Fort; the store is a 1,400 sq. ft. destination for...

Rohan Batra, MD, Cravatex Brands, (FILA) how knowledge passed through generations has helped the brand scale success.

FILA, the Italian sports-fashion brand has teamed up with Superkicks, a boutique sneaker store in Mumbai, to announce FILA WEEK from July 7-15, 2018. FILA WEEK celebrates the re-launch of the FILA Mindblower, an iconic silhouette from the 90s, following...

For the first time ever, Flipkart will be collaborating with Myntra and Jabong to make the End of Reason Sale (EORS) the biggest fashion sale event in the country. Flipkart is looking at EORS to drive highly engaging offer...