Forrester Research

COVID-19 has already impacted the global economy manifold. We have also observed a shift of consumers to online channels, trying out new brands, looking for a sense of community. As the virus started to circulate, the shift in customer...

Reliance Retail's upcoming entry into the online retail sector is the biggest challenge for Amazon and Walmart-Flipkart as the Mukesh Ambani-led behemoth is well positioned to create massive disruption in the market, a new report has stressed. According to the...

When Paytm Mall started, it took a cue from its investor Alibaba and aimed to become a digital universe for everything. As part of its initial offers, the company started giving cashback to attract customers. According to Pavel Naiya, Senior Analyst,...