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Funskool India

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers. There was a time when...

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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