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Fast fashion brand Cover Story all set to introduce a work wear segment

In 2016, Kishore Biyani-led Future Retail – as progressive a group as they come – decided to launch a fast fashion brand to take on the likes of international brands Zara and H&M. In April of that year, Cover...

Watch Video: Success mantra of Future Group's Cover Story

Kishore Biyani-led Future Retail launched fast fashion brand Cover Story in April 2016 with an aim to take international brands like Zara and H&M head on. Before setting up the EBOs, the brand was only available in a dozen shop-in-shop...

Cover Story completes one year with six stores in three cities

Cover Story by Future Style Lab, a subsidiary of Future Group, completed a year this month. Launched last year in April, this fast fashion brand brings the latest in runway fashion to its stores through its collection of women’s...

Future Lifestyle Fashions to raise money by selling investments in fashion brands

Future Lifestyle Fashions (FLF) is planning to raise money by selling its investments in fashion brands and utilise the funds for deleveraging its balance sheet as well as other corporate purposes. According to a PTI report: The company has called...

India's denim industry to be worth Rs 54,600 crore by 2023

The Rs 30,000-crore Indian denim industry, which has been growing 15 per cent annually for the last five years, is expected to be worth Rs 54,600 crore by 2023, according to experts. "Denim revolution started in India in 80s and...

Cover Story is a complete wardrobe solution for women: CEO, Manjula Tiwari

Future Retail has announced the launch of their new brand Cover Story, an exclusive fast fashion brand dedicated to women. In an exclusive interview, Chief Executive Officer, Future Style Lab, Manjula Tiwari, shares Cover Story’s expansion plans... The fast fashion...

Kishore Biyani's Cover Story ready to take on Zara, H&M

Kishore Biyani-led Future Retail is all set to launch its first exclusive brand outlet (EBO) for women's fast fashion next month. The brand has been named Cover Story and aims to take international brands like Zara and H&M head on. Says CEO...

The next ‘unicorns’ working with fashion

The retail industry in India is worth $600 billion and it’s one of the fastest growing markets in the world. However, shopping habits are changing. More customers are shopping online mostly for the ease and convenience it provides. For brick-and-mortar...

Future Style Lab to introduce women-focused fast fashion brand

Kishore Biyani led Future Style Lab will soon be unveiling their new women-focused fast fashion brand, Cover Story that will be translating catwalk trends into store within 4 to 6 weeks. CEO, Future Style Lab, Manjula Tiwari says, “We will...
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