Brand equity plays a major role in a volatile business milieu as consumers generally buy trusted brands rather than trying out new ones, observes Mohan Goenka, Director, Emami Ltd
Foundation
Kolkata headquartered Emami Ltd (the flagship company of the Rs...
Beverly Hills Polo Club (BHPC), a well known international brand in casualwear, announced Gautam Gambhir, Indian cricketer, as its first brand ambassador for India. Signing on Gambhir, who is one of the most promising youth icon in...
Coca-Cola India, part of US-based Coca-Cola International, continues to stay firm with its earlier announced USD 250 million investment plans despite ongoing economic slowdown. Further, the company has been experimenting with innovative marketing strategies so that the expected 6-7...
Reebok India, today, has launched its first cricket and other sports equipment store in New Delhi. The 2,200 square feet outlet will house all kinds of sports equipment including apparel and footwear.
The store will display a range of authentic...