Gen Z

Targeting Gen Z audience of 18-25 years, the brand is set to innovate its product line across markets, including in India  Bengaluru: International bodywear brand Sloggi owned by Swiss innerwear manufacturer Triumph International is set to innovate its product line across...

Pizza Hut is focusing on emerging markets in Tier II & III places, which now contribute 50% of its business in India New Delhi: Leading quick service restaurant chain Pizza Hut, which had doubled its store count in the country...

After reigning online and on e-commerce, these global retail giants are now setting up their shops in the metaverse, getting ready for a new digital marketplace New Delhi: After establishing their global brick-and-mortar empires and e-commerce entities, global retail giants including...

Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying power Amit Srivastava Millennials may have dominated the global population over the past few years,...