Targeting Gen Z audience of 18-25 years, the brand is set to innovate its product line across markets, including in India
Bengaluru: International bodywear brand Sloggi owned by Swiss innerwear manufacturer Triumph International is set to innovate its product line across...
Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This 'digitally native' population cohort, born between 1993 and 2007, will be an important customer base in the future.
The US...