Genelia D'Souza

Celebrity endorsement has been identified to be one of the most viable methods of advertising in recent times. In the beauty and wellness space per se, it's almost like a winning formula that ensures success. However, the underlying prerequisite...

After successfully launching Fanta variant Fanta Apple in southern markets, beverages major Coca-Cola India has announced its pan-India roll out. Announcing the launch, Venkatesh Kini, VP — marketing, Coca-Cola India, said, “Getting overwhelming response in the southern market, we...