Gift Cards

From tie-ups with q-commerce players and special gift hampers in partnership with category leaders to opening stores in the Middle East, here’s what India’s oldest gifting company Archies has on the cards tohelp revive its past glory… New Delhi: Archies—a...

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitability A discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...