Gillette

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favour New Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...

FMCG major Gillette India has posted 8.09 percent decline in its net profit at Rs 34.62 crore for the fourth quarter ended on June 30, 2018. The company, which follows July-June financial year, had posted a net profit at Rs...

Men’s grooming products, over the last few years, are beginning to collect more and more shelf space and mind share as the consumer warms up to the idea of grooming as an essential and regular activity. The market, over...

Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015. A division of Omnicom...

Advertising watchdog ASCI has pulled up several companies, including Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading advertisements in July. According to a PTI report: During the month, the Customer Complaints Council (CCC) of Advertising Standard Council...