global packaging trends

Coca-Cola’s innovative new paper bottle for plant-based beverage AdeZ will attract the 43% of global consumers that stated how ethical or environmentally friendly a product is influences their product purchasing decisions, according to a survey by GlobalData*. The move...

As fashion firms strive to build back from the impact of the COVID-19 pandemic, an increasing number of industry heavyweights are turning their attention to addressing how they pack and protect their products, writes GlobalData, a leading data and...

Connected packaging is seeing renewed interest, driven by growth in ownership of connected devices worldwide and advancement in technologies that can link packaging to the online world. Brands today have a wealth of options to connect virtually with packaging,...