With an intention of securing a 25 percent share in the hand sanitiser category, Godrej Consumer Products Limited (GCPL) is increasing the distribution its brand - Protekt. “There has been extensive sampling of the Protekt brand. We began this...
As the world evolves from organic foods to ‘SOLE’ ( Sus-tainable, Organic, Local and Ethical) eating, India is only beginning to catch up by starting to go and grow organic. However, does a low-volume category as organic food make...
With an eye to boost the food processing sector, the ministry of food processing industries outlined Vision 2015 with the aim of trebling the size of processed food sector, increase the level of processing of perishables, and encourage retail.
As...
Godrej Consumer Products Limited (GCPL) has acquired 100 per cent stake in Godrej Global Mideast (GGME) for Rs 5.8 crore. GGME was established in Sharjah Airport Free Zone in 1997 in order to market the FMCG range of items...