India has been in a state of lockdown for more than 50 days due to the Novel Coronavirus pandemic and despite the government deferring loan EMIs and easing credit, micro, small and medium enterprises, and retailers are staring at...
East India is in the cusp of being transformed from a traditional customer base into a brand conscious, product-savvy market. Its young generation is shopping and demanding both fashion and quality along with value for money spent from retailers....