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Liberty Shoes: Stepping up Online

How Liberty Shoes Ltd. reinvented its online business to emerge as an omni-channel player that is relevant to its customers By Anurima Das The journey of Liberty Shoes Ltd. started in 1954 with the founders making just 4 pairs of shoes...

India’s omnichannel sales to top $55 billion by 2027

India’s omnichannel business could swell five times, to $55 billion, by 2027, up from about $11 billion at present, according to the latest report by IMAGES Group’s India Phygital Index 2022. The report, jointly conducted by IMAGES Group in association...

Fashion e-commerce in 2021 and beyond

The pandemic brought with itself a range of concerns for all of us across the globe. A humanitarian crisis and economic slump struck the world and threw all of us in a state of destitution and uncertainty. As countries...

How pull marketing saved businesses from sinking during the pandemic

In simple words, pull marketing is an approach that marketers use to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. With the pandemic, social distancing became the call of the day and push...

GreenHonchos: Enabling Intelligent Retail

E-commerce business is on a growth path and is set to achieve almost 265% growth by 2021. Experts are predicting that what was a $1.3 trillion industry in 2014 to is going to be a $4.9 trillion industry by...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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