India’s largest food products marketing organization Amul today announced its sponsorship of the Indian contingents to the Glasgow 2014 Commonwealth Games and Asian Games, Incheon, South Korea by signing a MoU with the Indian Olympic Association. The MoU was...
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) a leading food product marketing organisation headquartered in Anand, Gujarat, is going to automate their distribution to get more visibility in the secondary sales, stock, claims, scheme spend, channels, beat, salesmen productivity,...
The packaged yoghurt category in India is yet to taste the power of pathbreaking innovation, but with consumers willing to give flavoured and probiotic yoghurt varieties a try, there is enough scope for growth in the category. Companies now...
Amul chocolates, which made a determined entry in the market in the nineties and stayed put till a couple of years ago, is barely seen on shop shelves nowadays.
The grit with which the brand, then only known for its...
Pro-biotic ice-cream from Amul has bagged The International Dairy Federation Marketing Award-2007.
The award was announced on October 3 at the World Dairy Summit in Dublin, Ireland.
“These campaigns are excellent examples of best practices in branded and generic marketing from...
Following the footsteps of global fast-moving consumer goods companies in India, dairy major Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the Amul and Sagar brands, is in the process of setting up a separate cell...