As part of an initiative to tap global emerging markets and cash in huge revenues, one of Indian FMCG and wellness major Marico has announced that it now targets the African market for its next expansion.
Speaking on the sidelines...
As India negotiates its transformation to a consumer-led market, the marketer and the retailer are constantly devising and studying new means to win over the consumer via different means. To bring forth interesting aspects about the psyche of the...