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Parle launches Parle Platina division for premium products

Indiaretailing Bureau -
Biscuit maker Parle Products Pvt. Ltd has formed a new division called Parle Platina that will handle its premium products. While the company’s strength remains the popular or mass segment, with brands like its flagship Parle G, its Platina unit...
Food

Parle wants bigger share of premium biscuit market

Indiaretailing Bureau -
According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now. "We will be...
Food

Parle Products forays into premium chocolate segment; introduces Friberg

Indiaretailing Bureau -
Parle Products Pvt Ltd, known for its mass-market Parle-G biscuits, has entered into the super premium chocolate market with a new brand Friberg – priced at Rs 350 for 125 gram wafers and 90 gram bars. The Mumbai-based company, which...
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