10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resources
By collaborating, brands and retailers can reach out to new customers and expand their reach in the...
Hinductan Unilever Limited's Kissan Ketchup and Yum! Brands have collaborated to market a new ketchup and pizza brand -- Twist -- in alliance with the latter's Pizza Hut restaurant chain.
HUL will sell a ketchup with the new brand, while...