House of Pataudi

The new outlet is the brand's second retail store in India and is located at Phoenix Marketcity, Whitefield, Bengaluru Bengaluru: Bollywood actor Akshay Kumar's athleisure wear label Force IX has launched its first store in Bengaluru, a company official wrote...

The new store is situated at Sarath City Capital Mall, Telangana Bengaluru: House of Pataudi, a lifestyle brand for men and women enters Telangana with the opening of a new outlet at Sarath City Capital Mall, HITEC City in Kondapur, announced...

Saif Ali Khan’s House of Pataudi (HoP) has unveiled its first store in Bengaluru’s Phoenix Market City.   The store is spread across 1500 sqft, and the outlet has been designed in collaboration with Studio 9491, giving consumers an immersive shopping...

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the biannual EORS continues to leapfrog in scale with each passing season, the 11th...

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported 56 percent online annual growth from small cities and towns during its 'Big Fashion Days' sale from September 29-October 4. "While...

The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim brand, Wrangler collaborated with Indian e-commerce giant, Flipkart to launch an exclusive sub-brand called Wrangler 20X. Myntra also launched its...

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study, the men’s share of the fashion market is substantially higher than that of women, though the gap is reducing,...

Myntra has announced the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and...