Luxury markets cannot change their identities. All they can do is offer something different, something unique in the products they are already selling. For example, Tag Heuer is trying to merge digital aspects like receiving calls, keeping track of the...
Rohit Sharma, the star Indian opener, has become the brand ambassador of world famous watch brand Hublot becoming second renowned cricketer after former Australian captain Michael Clarke to be associated with the brand.
According to a report in PTI: Rohit...
IPL did its bit quite well. Be it a premium or a mass brand, a retailer or a wholesaler, or a chaiwala on a street’s corner, every company or individual in the business of selling a product or providing...