Hummel

The global textile and fashion industry was one of the worst hit sector by the ongoing coronavirus pandemic. Since its outbreak in December 2019 in China, we have seen retailers progressively closing doors as the global spread of the...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape the...

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial part of its production from India, has recently opened five franchise stores in Chennai, Bengaluru. Amritsar, Pune and Surat. With the...

The Danish sportstyle brand hummel enters physical Indian retail space with 5 stores in Bengaluru, Pune, Chennai, Surat and Amritsar respectively. With the launch of these stores, the company has embarked on physical retail expansion drive to cater to...

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study, the men’s share of the fashion market is substantially higher than that of women, though the gap is reducing,...

The inventors of the football stud, hummel, have recently stepped into the Indian market. The brand, which has already been running a substantial part of its production from India, has now decided to sell its wares in the country...

The inventors of the football stud, hummel; have recently step foot in the Indian market. Currently available in India on Jabong and Myntra, Hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Founded in...