ICLP

Global loyalty marketing agency ICLP (a Collinson Group Company) has revealed research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best...

An ICLP study, in conjunction with a leading relationship expert, looks at psychological similarities between human and brand relationships, and sheds light into what retailers can do to improve customer loyalty during the holiday shopping season and beyond... Global loyalty...