India Fashion Forum

While it is true that the novel coronavirus pandemic and subsequent restrictions have upended businesses around the world – with stores selling non-essential commodities like fashion being the worst affected and shuttered for months together – it is also...

India Fashion Forum is proud to present a virtual panel discussion ‘The Reformation of Luxury: A Fashion Intelligence Meet' powered by Istituto Marangoni on June 19, 4:30-5:50 pm. The virtual panel discussion will be moderated by Bijou Kurien, Strategy Board Member, L...

Indian fashion is at crossroads as consumer profiles are getting blurred. A consumer in a metro / Tier I city is no different in terms of aspirations and spending power from consumers based in Tier II cities. The increase...

The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and digital commerce finding increasing usage among the consumers across demographics in the country. As the Indian consumer and retailer...

The 20th edition of India Fashion Forum was held on December 17-18, 2019 at Hotel Conrad, in Bengaluru. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions. IFF’s...

India's apparel market is expected to grow at nearly 11 percent to reach US$ 85 billion by 2021, according to the India Business of Fashion Report released on Tuesday. The estimates are part of a study by Rajat Wahi, Partner,...

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th and 18th, 2019 at the Conrad Hotel, Bengaluru – marking two decades of its role as a key influencer and...

Most Indian fashion retailers continue to ponder whether the online clicks are worthy enough to make profits. At the 2nd day of India Fashion Forum 2019, panelists expressed fear that several online customers prefer to see it online but...

India’s shirt market so far led by men is set be a part of women’s wardrobe with the latter growing at a compounded growth rate of 11 percent compared to 5 percent for men, according to Shirtopedia 2019 -...