Consumers surprisingly invested on astrology, religious products and hobbies such as knitting and gardening, as per an Instamojo report
Bengaluru: Indian netizens spend more than Rs 2 million on unusual D2C (direct-to-consumer) brands in FY (fiscal year) 2023 according to a...
By choosing unconventional and playful names, these brands aim to spark curiosity and establish a unique brand personality
Mumbai: In May 2023, India was home to more than 600 direct-to-consumer (D2C) brands, as per Statista. In 2022, the Indian D2C...
Pulkit Bansal, country head of Anko India on the Australia-based home and kitchenware brand’s India experience, marketing strategy and expansion plans
New Delhi: Australian homeware retail brand Anko entered India in April 2023 with an aim to get a piece...