Infiniti Malls

Fashion plays an important role not only individually but also in society. It allows us to define our own style and personality, outline us as individuals and opens doors of acceptance in modern society. With the rising importance of fashion...

Competition between online and brick-and-mortar retailers has blurred, with e-tailers opening physical stores and their competition adopting e-commerce. The new destination for retail is Omnichannel and malls have to adopt it too, in order to stay relevant in this...

The tug of war between online and offline retail is approaching a draw, and it’s time malls and shopping centres pulled up their socks and became anchors to both. In the times that we live in, where online players...

From shopping destinations to entertainment centres and food destinations, shopping malls across the world are being looked upon as one stop destinations for a day’s outing. And this holds especially true in India. No mall today can afford to stand...

For Shopping Centres in India, probably the steepest learning curve was moving from the reliance on the ‘find great brands and the customers will come’ approach, to creating sophisticated social campaigns, building customer databases and laying the foundations for...

The idea of adding major Family Entertainment Centres (FEC) has in malls been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. They substantially...

The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS), yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...

In this feature, we present a roundup of the year 2015 - the challenges and bottlenecks, which limited the growth of retail real estate and the remedial measures that need to be taken to consolidate the growth of this...