Ipsos OTX

The Consumer Decision Journey: Understanding consumer decision-making along the retail path to purchase

Indiaretailing Bureau - December 13, 2016

The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge. Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in order...

The Consumer Decision Journey: A Microsoft – Ipsos OTX Study

Indiaretailing Bureau - November 29, 2016

The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge. Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in...

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