Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...
For the Indian retail sector to reach its true potential, modernisation of front-end is an important requirement.This was stated by Vikram Bakshi, MD, McDonald's (North & East), at the recently held India Retail Summit, which was organised by Birla...