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A contemporary fusion brand, Raisin is set forth to venture into large format stores in association with Central based in 15 cities across India. The company has signed on Bhumi Pednekar as their brand ambassador. Having set foot into the...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape the...

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial part of its production from India, has recently opened five franchise stores in Chennai, Bengaluru. Amritsar, Pune and Surat. With the...

The Indian casual wear market has evolved very quickly and has emerged as one of the fastest growing segments in the Indian Fashion Market. Over the past few years, the market has witnessed accelerating growth, driven by growth in...

The 10th edition of Myntra’s flagship End of Reason Sale, concluded last night with over 2.2 million customers ordering over 9 million items in the biggest fashion carnival in the country to date. Myntra witnessed a 3X rise in traffic...

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...

Myntra announced that it has partnered with Fossil Group to launch BMW watches on its platform. Fossil, the American watch and lifestyle company that specializes in creating authentic, high quality fashion forward watches, falls in line with BMW’s quintessential automotive...

Reliance Retail's upcoming entry into the online retail sector is the biggest challenge for Amazon and Walmart-Flipkart as the Mukesh Ambani-led behemoth is well positioned to create massive disruption in the market, a new report has stressed. According to the...

Myntra’s franchisee has launched a new store for Roadster – one of the most popular and leading outdoor lifestyle brands in the country. Called ‘Roadster Go’, the offline store is located at Vega City Mall in Bengaluru and inherits...

World's retail giant Walmart International Chief Executive Judith McKenna on Friday lauded its Indian e-tail subsidiary Flipkart team for getting more customers to shop online and make their lives better. "The leadership of the Flipkart team for its commitment to...