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Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the Omnichannel brands i.e. the brands which have presence both online and offline. Online firms are fast embracing the Omnichannel strategy in...

Myntra, India’s largest platform for fashion and lifestyle has been granted the master distribution and management rights for famed international casual fashion brand – Esprit. This association makes Myntra the first e-commerce player globally, to manage the omnichannel strategy...

E-commerce companies generated sales of an estimated Rs 9,000 crore (US $1.5 billion) in the festive sale offered last week on most platforms, research firm RedSeer Consulting said. "E-tailers generated their higher ever sale performance over the five festive days...

As major e-commerce platforms -- Flipkart, Amazon India, Jabong, Myntra and Paytm Mall -- concluded their festive season sales, segments like mobiles, electronics and large appliances, followed by fashion, witnessed huge traction. According to CashKaro, the overall e-commerce industry GMV...

Myntra is offering a curated collection of fashion and lifestyle products from some of the leading domestic and international brands this Big Billion Days. The five day sale period from September 20-24 will offer shoppers, discounts of up to...

Myntra reached a key milestone in its journey, ushering a new phase of growth with a profitable private brands business. Myntra Fashion Brands (MFB) portfolio, which delivers about 23 per cent of Myntra business, has showcased stellar performance over...

Lux Cozi is a top player in the men’s innerwear market in India, with a strong presence in the mid-to-high economy segment. It’s a ‘value for money’ brand, which offers great comfort and style at very affordable prices. The brand’s...

Online fashion retailer Myntra's private brands have registered an operating profit and its fashion brands are expected to deliver over US $300 million this year, the company said on Thursday. "Our private brands have performed exceptionally well. Our approach of...

Wacoal, Japan’s No.1 lingerie brand, with a presence in 70 countries across the world started its operations in the year 1946. Known for its superior fit, quality and exceptional craftsmanship, Wacoal has over the years, metamorphosed into a global...

Remember when Hritik Roshan acted as the poster boy of VIP commercials, making all the girls swoon and all the boys wish they could carry a VIP luggage like him. How about when American Tourister commercial became an exemplary...