Even as the internet changes the ways of shopping and retailing, there still has been no agreed international standard for measuring e-commerce. Due to the lack of a capability for measuring, online trade undermines capacity for understanding how to...
The Interactive Media in Retail Group (IMRG) has recently launched the Global E-commerce Measurement Standard (GEMS) – a new set of definitions to measure and monitor B2C online commerce. GEMS is backed by e-commerce industry associations in the UK,...