India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the fashion business industry discusses the evolution and current footing of the segment in this exclusive feature.
Comfort and functionality are the...
India's proportion of digital buyers (people who buy online) among the urban fashion shoppers is set to double to 33% by 2020 from the current 16% according to a Digital Influence study conducted between 2013-2016 by BCG and CCI,...
Kamal Khushlani, Managing Director, Mufti on his new spring summer collection. his plans on brand expansion and the non-violent conquests he has planned.
Mufti, the brand that was launched in 1998 by Credo Brands Marketing Private Limited stands for cutting...