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Fashion

Brands keep formal ethnic wear relevant in India

Zainab S. Kazi -
Everyone is a global citizen today thanks to a world without borders – at least on the world wide web that is! Globalisation is often synonymous with westernisation, so when it comes to the way people want to be...
Retail

Real Life Case Studies: How visual merchandising raked in revenue

Zainab S. Kazi -
Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit. Here is the list of retailers...
Retail

Shop Windows That Stop: The art of Visual Merchandising

Zainab S. Kazi -
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
Retail

The Future of Retail is Phy-gital

Charu Lamba -
2018 promises to be a crucial year for Indian retail. Even as the retail sector welcomes e-commerce with open arms, it is brick-and-mortar which has emerged victorious over the last one year in the country, for after all, while...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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