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6 consumption trends that will change the future of Indian food industry

Food has always been an integral part of our culture and each region of the country has its unique cuisine deeply rooted to its traditions, lifestyles, religions, climates and agricultural conditions. However, as we are witnessing, each new generation...

Nestle India to launch breakfast cereals in India

FMCG major Nestle India said it will launch breakfast cereals in India this year in line with its vision to introduce products rooted in nutrition and health. According to a PTI report: Nestle Breakfast Cereals' launch in India is set...

Kellogg's to buy protein-bar maker RXBAR for US $600 million

Kellogg's is buying the upstart company behind protein bar maker RXBar for US $600 million. RXBAR, which is owned by Chicago Bar Co, will continue to operate independently after the deal, Kellogg's said in a statement. "RXBAR is a unique and...

14 most valuable FMCG and Foodservice brands of the world

Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015. A division of Omnicom...

Kellogg’s investigates video of man urinating on cereal

Kellogg cereals are investigating a video posted online that shows an assembly-line worker pissing on an assembly line. The video, which was uploaded to worldstarhiphop.com on Friday, shows a man urinating on cereal as it comes off the assembly line. It then...

Horlicks educates women by running Twitter campaign

To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers. Mindshare designed...

From Indulgent to Wholesome

Cereals have always held their share of the Indian breakfast platter. For example, flattened rice flakes (chivda/poha) with milk, is popular in western and central India; whole wheat grits (dalia) in northern India, alongside regional staples, have been traditionally...

Breakfast Trends: Need for protein

Of all the factors driving food purchases today, the spotlight perhaps shines brightest on fibre and high-quality protein, two trends significantly impacting cereal, meat and eggs — categories vital to the breakfast daypart. The “need for protein” is a top...

Future Group’s private brands top the booming modern retail industry

Retailers' own brands are making rapid gains across consumer product segments in the booming modern retail industry, weakening several established brands' power to negotiate lower trade margins. Leading the charge is the country's largest retailer Future Group, whose private...
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The Luxottica report card for 2022

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