Kellogg's

Food has always been an integral part of our culture and each region of the country has its unique cuisine deeply rooted to its traditions, lifestyles, religions, climates and agricultural conditions. However, as we are witnessing, each new generation...

FMCG major Nestle India said it will launch breakfast cereals in India this year in line with its vision to introduce products rooted in nutrition and health. According to a PTI report: Nestle Breakfast Cereals' launch in India is set...

Kellogg's is buying the upstart company behind protein bar maker RXBar for US $600 million. RXBAR, which is owned by Chicago Bar Co, will continue to operate independently after the deal, Kellogg's said in a statement. "RXBAR is a unique and...

Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015. A division of Omnicom...

Kellogg cereals are investigating a video posted online that shows an assembly-line worker pissing on an assembly line. The video, which was uploaded to worldstarhiphop.com on Friday, shows a man urinating on cereal as it comes off the assembly line. It then...

To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers. Mindshare designed...

Retailers' own brands are making rapid gains across consumer product segments in the booming modern retail industry, weakening several established brands' power to negotiate lower trade margins. Leading the charge is the country's largest retailer Future Group, whose private...