Kesh King

FMCG major Emami spent Rs 443 crore on advertising and promotions last fiscal despite demonetization, with over 27 brand ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing its products. According to a PTI report:...

Actress Taapsee Pannu has been roped in to endorse an ayurvedic hair care solution range. She will endorse the brand Kesh King, which already has names like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan associated with it. "We, as...

The Advertising Standard Council of India (ASCI) has dismissed a complaint against FMCG major Emami Limited’s advertisement for its product '7 Oils in One Damage Control Hair Oil'. The regulatory body has affirmed the soundness of product claims of...

Fast Moving Consumer Goods major Emami Ltd will launch more weather agnostic products to de-risk itself from meteorological vagaries as erratic weather affected its sales, the company's annual report said. "... a majority of our products are seasonal, erratic weather...