KFC
Retail
8 marketing ideas that revolutionized retail in India
Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...
Food
Future of QSRs: Collaborative, offline-to-online models
The F&B service industry is one of India’s most vibrant industries with over 25 per cent yearly growth. The Indian food and beverage market, estimated to be over Rs 2 lakh crore in size, may nearly double to touch...
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KFC to use Mumbai dabbawalas for deliveries
KFC tied up with Mumbai's dabbawalas to deliver their 5-in-1 meal Box. They delivered the KFC meal on Monday during the lunch hours.
In an innovative marketing campaign, several Mumbai dabbawalas delivered KFC's meal boxes, along with their usual tiffin...
Latest News
Railways introduce ready-to-eat meals
With a view to giving passengers a wider range of options for their meals on trains, the Railways has introduced "ready-to-eat" food items for them.
While an e-catering service has been introduced on select trains and stations, passengers now also...
Food
Homegrown QSRs lag behind foreign chains
The F&B service industry is one of India's most vibrant industries with over 25 per cent yearly growth. The Indian food and beverage market, estimated to be over Rs 2 lakh crore in size, may nearly double to touch...
Food
Social Media: The double-edged sword
Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant
According to Ernst and Young’s...
Retail
IRCTC to enable multiple-choice meal options, partners FoodPanda
Taking a yet another step to expan its e-catering facility, Indian Railway Catering and Tourism Corporation (IRCTC) has tied up with online delivery firm Foodpanda, enabling consumers to order from a variety of cuisine options.
The collaboration, to be launched...
Food Service
Now, Hello Curry ties up with IRCTC to deliver food on trains
Food start-up Hello Curry today announced its association with IRCTC's e-catering services to supply passengers with "wholesome healthy meal options" during their journey by placing orders on IRCTC 's e-catering website.
"With Hello Curry selling biryanis and parathas with our...
Retail
IRCTC to modernise rail experience, scrap pantry cars
After extending e-catering services to 1500 trains froman initial 28 non-pantry car trains, Indian Railways has now started withdrawing pantry cars from long-distance trains across the country.
The railways are reportedly looking to replace the pantry cars by “e-catering” and...
Retail
How skill training assures brand growth
These days retail brands are recognising the importance of in-house skill development and investing heavily on the same. The phenomenon is catching up with international as well as national brands alike.
Developing skills through further training provides significant benefits not...
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The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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