How Alia Bhatt’s kids wear brand Ed-a-Mamma is using content to steer the future generations towards sustainability. Excerpts from an email interview with business head Iffat Haider Jivan…
By N Bobo Meitei
New Delhi: Ed-a-Mamma is a sustainable kids wear brand...
The share of kids wear to total apparel market is higher for India as compared to other developed markets like the US and Europe as India has a higher children population ratio. Amit Gugnani, Senior Vice President - Fashion...