Kimberly-Clark

Babies’ needs are paramount, recession or not. Still, cashstrapped parents must consider prices when purchasing those seemingly endless supplies of diapers, wipes and other incidental items their little ones require, although most shoppers are loath to trade quality for...

The baby care category has taken a hit in recent months from scrimping parents. While customers are still willing to pay for the convenience of disposable diapers and wipes, nonessential extra lotions and other care products may not be...

With shoppers of all income levels increasingly on the lookout for savings, at least one grocer is busy testing new applications of “virtual coupons,” to see if customers bite. The Kroger Co., based in Cincinnati, recently launched two separate...