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In Focus

5 brands that achieve maximum impact with minimum advertising

Anagha R Ratna -
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
In Focus

5 successful brands that spend the least on advertising

Anagha R Ratna -
These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...
Fashion & Lifestyle

Retailer Jimmy Choo puts itself up for sale

IANS -
Luxury shoe and bag retailer Jimmy Choo, with market value of over 700 million pounds (Rs 5,800 crore), has put itself up for sale. The retailer said it had "decided to conduct a review of the various strategic options open...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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