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Safa Jewellery: Defining Jewellery Retailing

Indiaretailing Bureau -
Malappuram-based jewellery retailer Safa Jewellery is rewriting the business equation of jewellery retailing. While jewellery brands in Kerala are eyeing metropolitan or foreign markets, Safa Jewellery, established in 1990, operates five showrooms deeply rooted in Kerala villages successfully. The...
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