Lacoste

The fashion retail category continues to lead modern retail in India backed by the ever growing dreams of the Indian fashion consumer. The journey of fashion from ‘need’ to ‘want’ and now to ‘aspire’ is truly on its way....

The Indian Retail Industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. The sector is rated as one of the pillars of the Indian economy...

Retail Loss Prevention is a set of practices employed by retail companies to preserve profit. Deliberate human actions that cause loss to a retail company can be theft, fraud, vandalism, waste, operational errors, miscounts, inaccurate vendor shipments and poor...

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers. Last year for...

Franchise is a motivating business opportunity that can lead to the foundation of a successful business empire. In a straight, one line definition, franchise is a marketing concept adopted by companies for business expansion. Where implemented, a franchiser licenses...

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

French bridge-to-luxury, lifestyle brand, Lacoste, popular for its polo T-shirts is steadily working its India expansion plans. With premium retail developments coming up at an even pace in India, on an average, Lacoste opens six to eight new stores...

In 1933, René Lacoste, a French tennis legend set up a company to manufacture the logo-embroidered shirt. The champion had designed this for his own use on the tennis court. This was the first time that a logo appeared...

Managing Director and CEO, Lacoste, Rajesh Jain on how retail development and entry of competitive brands aided the speedy expansion of Lacoste in India.

The apparel market size in India in 2016 was estimated to be Rs 2,90,000 crore which is expected to grow at a CAGR of 9.7 per cent to reach Rs 4,66,000 crore and Rs 7,48,000 crore by 2021 and...