Lakme

From Da Milano to Le Marche, these homegrown brands sport names that have an international air about them Bengaluru: An intriguing retail trend that has emerged in India over time is the adoption of foreign language brand names. The fancy...

Co-founder Pooja Sodhi on how Combonation, a combo-deal company,  capitalizes on people’s affinity for bundled offers, creating a win-win for both retail partners and customers While most brands use deals and discounts as a strategy to boost sales, Combonation, a...

The Ajio Big Bold Sale, powered by Adidas in association with Melorra, will start from 1 June 2023. The related Fashion’s Most Wanted campaign featuring Shraddha Kapoor and Rana Daggubati will go live on 31 May across platforms Mumbai: Fashion e-tailer...

Black Friday sales that fall on the last Friday of November is the beginning of the Christmas season in the US. The phenomenon is rapidly catching up in India with an increasing number of brands dishing out heavy discounts...

The global beauty honchos are visiting to study India’s beauty and cosmetics market that is expected to swell to a Rs 2-trillion opportunity by 2025. MNCs are looking at India as a future growth engine New Delhi: As India’s beauty...

The most awaited carnival for cosmetics and beauty products online, ‘Myntra Beauty Edit’ is returning to entice shoppers on May 29-30, 2018. The two-day festival has over 10,000 products on offer from leading domestic and international brands across makeup, perfumes,...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from January 25 to 28. The fashion major is offering 3.8 lakh styles from 3,000 international and Indian brands at a discounted...

Myntra has announced the launch of the first edition of the ‘Myntra Beauty Edit’, a two-day shopping bonanza that offers products from over 100 leading cosmetic brands with special offers and attractive discounts. Through this carnival, Myntra aims to consolidate...

As the youngest nation of the world, India has a sea of opportunity for tapping this young demographic. Here are some of the current strategies to tap into the teen consumer base of the country and tips on how they can be...