Lee

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/ summer fashion trends and styles by leading brands with fascinating fashion shows. LFW 2019 returns for a fourth year with a...

Sustainability is a crucial issue in the denim industry; and in the wake of increasing environmental awareness among consumers, the blue fabric has been subjected to tremendous innovation in the recent years. In an exclusive feature, Aamir Akhtar, CEO,...

VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, announced that its Board of Directors intends to separate the company into two independent, publicly traded companies: VF Corporation, a global apparel and footwear powerhouse, and a...

Paytm Mall, owned by Paytm E-commerce Pvt Ltd has launched India’s largest online mall ahead of this year’s festive season. The company has refreshed its new app featuring 1,000 brand stores and 15,000 brand-authorized retailers selling over 65 million...

Raymond UCO Denim Pvt. Ltd, a 50:50 joint venture between Raymond Ltd and UCO NV – Belgium, is a formidable combination of advance manufacturing and global market reach. The company entered the world of Denim in 1996 in collaboration...

Snapdeal has announced its fashion end of season sale starting June 17. Snapdeal is offering flat 40-70 per cent off with an additional 10 per cent off over the weekends across some of the best fashion labels such as...

Flipkart’s Big 10 sale received stupendous support from millions of customers throughout India. Flipkart Fashion, acted as a force multiplier for Flipkart in the first two days of the sale. Flipkart Fashion has grown by 5x in sales compared...

Fashion designer Masaba Gupta, who has collaborated with an ongoing Denim Festival here, says denims are loved the world over. The Denim Festival at the High Street Phoenix here, is exhibiting the evolution of denims in collaboration with Masaba and...

As the youngest nation of the world, India has a sea of opportunity for tapping this young demographic. Here are some of the current strategies to tap into the teen consumer base of the country and tips on how they can be...

Apparate Fashions, the manufacturers of VUDU, is a new-age company that has entered into the fashion business with an aim to create designer brands in the value segment for the young Indian. The brand VUDU dabbles in the denim wear, casual wear,...