Lenskart

Convergence is name of the game in the Indian retail arena with e-commerce companies with online presence increasingly opting for offline or brick-and-mortar presence while brick-and-mortar retailers opting for online presence as part of functioning as an Omnichannel brand. According...

The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium. People today are as fashion-conscious as any celeb or a socialite, and this has resulted in increased fashion spending across...

Online eyewear firm Lenskart plans to launch its initial public offering (IPO) in the next three years to create value and provide exit option to existing shareholders. “As the company grows, we see IPO will create more value for everybody....

Ratan Tata-backed eyeware retailer Lenskart plans to invest over Rs 100 crore on business expansion, including opening of 400 stores, in the next two years. According to a PTI report: The company, which has a strong online presence, is eyeing...

In a bid to curb higher marketing costs and cater to diverse customer needs in a highly competitive market, Indian e-commerce players, in a reverse trend, are now expanding their platforms to brick-and-mortar outlets. "The crux of the online business...

In a first for the Indian e-commerce industry, leading eyewear company Lenskart has launched a unique 'Lenskart Lite' app for Android users which requires no Internet connection to shop from its website. The app is based on SMS technology. In the...

Leading online eyewear firm Lenskart is eyeing major expansion in tier I and II cities across the country and setting up 20 brick-and-mortar stores per month to strengthen itself in such markets. Lenskart, which gets a significant portion of its revenues from offline...

Increase in urbanization, rise of nuclear families, growing affluence levels, increasing aspirations and a preference for branded products, the last few years saw the stars aligning for the retail industry in the country. However, we also saw it develop...

Lenskart has partnered with taxi-aggregator Ola to flag off a two week long road safety and driver welfare initiative. Lenskart is providing free eye check-up camps for tens of thousands Ola driver partners across Delhi NCR to promote road safety. As...

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...